Why can wireless headphones usually connect to only one device at a time?

Why is sharing the same song, movie, or live audio with friends still so inconvenient?

Auracast™ Broadcast Audio is the biggest breakthrough in the wireless audio world in over 20 years. Built on BT LE Audio, Auracast introduces a completely new way of transmitting sound—one that feels less like a phone call and more like audio Wi-Fi or radio broadcasting.

As a manufacturer deeply involved in wireless audio development, BWOO believes Auracast will change how people experience sound, just as Wi-Fi reshaped how we access the internet.

How Auracast Works: Think of It as "Audio Wi-Fi"

To understand Auracast, it helps to compare it with how traditional wireless audio works.

From "Handshake" to "Broadcast"

Traditional wireless audio

• Works like a phone call

• Requires one-to-one pairing and manual authorization

• Limited to a single receiver in most cases

Auracast Broadcast Audio

• Works like a radio station

• The source simply broadcasts audio

• Listeners discover and join the stream instantly

• No traditional pairing required

The Three Core Roles in Auracast

• Broadcaster

A phone, TV, laptop, or public audio system that transmits audio

• Assistant

A smartphone or smartwatch used to scan, select, and manage available broadcasts

• Receiver

Auracast-enabled headphones, speakers, or hearing devices—such as future BWOO audio products

This architecture allows audio to be shared freely, efficiently, and at scale.

Three Key Advantages of Auracast

1. Unlimited Listeners, One Source

A single broadcaster—such as a TV in a gym or airport—can stream audio to hundreds or even thousands of receivers simultaneously, without interference or bandwidth collapse.

This is impossible with traditional one-to-one wireless connections.

2. Lower Latency, Clearer Sound

Auracast uses the LC3 audio codec, designed specifically for LE Audio.

Compared with classic wireless audio:

• Latency is reduced by more than 50%

• Audio clarity improves at lower bitrates

• Power consumption is significantly lower

For video viewing and public displays, this means better sync and cleaner sound.

3. Public Spaces Become Personal

Auracast enables private listening in public environments:

• Gyms

• Airports

• Waiting rooms

• Sports bars

Instead of turning up loudspeakers, users simply connect their own headphones and listen comfortably—on their own terms.

Auracast FAQ: Common Questions Answered

Q1: Do current smartphones support Auracast?

A: Support requires BT 5.2 or higher and LE Audio-capable hardware. Adoption is increasing rapidly in newer devices.

Q2: Can other people listen in without permission?

A: No. Auracast supports encrypted broadcasts, similar to password-protected Wi-Fi networks.

Q3: What is the typical transmission range?

A: Up to 100 meters in open environments, and around 30 meters indoors.

Q4: Will Auracast replace traditional BT audio?

A: No. They will coexist. Point-to-point connections remain ideal for calls, while Auracast excels at sharing and public audio scenarios.

Why Auracast Matters to BWOO

Auracast is not just a protocol update—it represents a shift in how audio is consumed, shared, and designed.

BWOO actively aligns its wireless audio roadmap with LE Audio standards, ensuring future products are:

• Auracast-ready

• Low-latency optimized

• Designed for both private and shared listening experiences

This commitment reinforces BWOO's role as a forward-looking and technically grounded audio manufacturer.

Conclusion

Quiet sharing. Unlimited listening.

Auracast Broadcast Audio is more than a technology upgrade—it is a new social layer for sound.

As Auracast adoption expands, wireless audio will no longer be about who connects first, but about who chooses to listen.