Introduction

The market for true wireless stereo (TWS) earbuds has transitioned from niche accessory to everyday essential. According to recent research, global TWS shipments reached approximately 78 million units in Q1 2025, marking an 18% year-on-year growth and the fastest pace since 2021. Moreover, market-analysis firms estimate the global TWS market value to grow from around US $89.6 billion in 2024 to US $121.9 billion in 2025 (CAGR ~ 36%). 

What's driving this surge? A combination of factors – ever-higher smartphone penetration, streaming audio/video usage, improved BT/ANC/hifi codecs, and the transformation of wireless earbuds from a "nice to have" into a lifestyle device and daily essential.

In everyday life, TWS earbuds are used for commuting, remote-work calls, fitness & sports sessions, language learning, audio streaming and more. Their convenience and portability make them one of the most ubiquitous wearable audio devices.

In this article, we present a Best TWS earbud brands based on available market data, brand strength, product features and industry standing. The goal: to help distributors, resellers and B2B buyers understand who the strong players are and where your sourcing/wholesale opportunity lies.

Apple (AirPods / Beats ecosystem)
Company overview: Apple's TWS lineup (including AirPods and Beats) remains the global leader in Q1 2025 with ~23 % market share of TWS shipments. Features & strength: Best-in-class ecosystem integration (iPhone/Mac/iPad/watch), advanced audio features (spatial audio, head-tracking, hearing health), premium build/brand appeal. For B2B distributors, Apple remains the benchmark premium brand, though margins & MOQs may differ from pure-ODM suppliers.

Xiaomi (including Redmi, Mi Audio ecosystems)
Company overview: Xiaomi climbed to second place globally in TWS shipments (Q1 2025) with ~11.5 % share, shipping ~9 million units. Features & strength: Strong value-for-money positioning, rapid expansion in emerging markets (India, Southeast Asia, Latin America) and strong IoT/connected-device ecosystem that supports TWS as part of "audio + smart lifestyle".

Samsung (Galaxy Buds + JBL by Harman)
Company overview: Samsung (including Harman subsidiaries) held ~7 % market share in Q1 2025. Features & strength: Strong ecosystem (smartphones + wearables), good global distribution, premium features in Galaxy Buds line and JBL speaker/earbud cross-brand synergies.

Huawei
Company overview: Huawei holds around ~6 % share globally in Q1 2025 for TWS. Features & strength: Especially strong in China market and parts of Asia-Pacific, often emphasises premium audio + smart device integration, and increasingly global export-capable.

boAt
Company overview: Indian brand boAt captured ~4.9–5 % share in Q1 2025 globally. Features & strength: Budget-friendly TWS earbuds for the mass market, strong in India and regional markets, good brand recall in emerging regions, an interesting wholesale partner for high-volume value segment.

Sony
Company overview: While not always listed in top-5 by shipment, Sony's TWS models (e.g., WF-1000XM5) continue to feature in "best headphone" lists and have strong premium audio credentials. Features & strength: Top-tier sound quality, strong brand heritage in audio, premium segment for discerning buyers.

Sennheiser
Company overview: Also a heritage audio brand, Sennheiser's Momentum True Wireless line appears strongly in review rankings. Features & strength: Premium audio engineering, high-end product appeal, ideal for audiophile or premium B2B channels.

Nothing
Company overview: One of the newer disruptive brands; appears in "best wireless earbuds for most people" listings. Features & strength: Stylish design, strong marketing appeal, often good value-for-feature in mid-segment, interesting for trend-focused resellers.

Anker Soundcore
Company overview: Competing strongly in the value segment, featured in "best sound quality wireless earbuds" lists. Features & strength: Highly competitive pricing, strong B-to-B/wholesale viability, good margins for volume purchases.

BWOO
Company overview: BWOO HK TECH LIMITED ("BWOO" brand) specialises in design, manufacturing and wholesale distribution of mobile accessories, including TWS earbuds, portable chargers, smart-watches, wireless speakers. With its factory-direct supply chain model and global OEM/ODM capabilities, BWOO is well placed in the TWS segment.

Features & strength:

• Strong cost-effective manufacturing infrastructure and R&D capability

• Ability to supply white-label or private-label TWS earbuds (ideal for global distributors)

• Broad accessory ecosystem (power banks, mobile accessories) that can bundle with TWS earbuds

• Flexibility for global wholesale and brand partnerships

Why BWOO belongs in the top 10: Given the combination of manufacturing strength, global distribution ambition and accessory ecosystem integration, BWOO stands out among wholesale-oriented brands. For buyers seeking volume, value and customization, BWOO offers a compelling option.

Summary

The TWS earbuds market is no longer a niche but a high-growth mainstream audio category. The data for 2025 show strong momentum – shipments jumping, innovation accelerating, and brand competition intensifying. Brands that combine audio performance, brand ecosystem, distribution reach and cost-efficiency are winning.

For distributors, wholesalers and retailers in the mobile accessories channel, this presents a vast opportunity. As noted above, BWOO is positioned among the top 10 TWS brands thanks to its manufacturing end-to-end supply-chain, global wholesale orientation and accessory diversification. BWOO has the capability and confidence to support your TWS earbud sourcing and cooperation – whether for private-label, OEM/ODM or stock-brand supply.

We welcome you to contact us to explore product selection, margin opportunities and global logistics. 

(Click here to Contact BWOO)